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Ways to Enhance Web Design

1. Include a logo to make your site look more professional then link it back to your home page.

Your logo represents your brand so be sure that it is visible on your site. Make sure to use a high-resolution image and locate it in the upper left hand corner of all your pages. As a rule of thumb, link it back to your home page. This way, visitors will find it easy to navigate to it.

2. Use intuitive navigation.

Usually, primary navigation is set-up in a horizontal bar, on the top part of a site. Give visitors another option to navigate, in the sidebar or below the primary navigation bar.

Intuitive navigation is crucial since it allows visitors to remain in a page. When they are confused, they tend to leave instead of discovering more about your site. Rather than adding less important links that ignore your call to action or key info, at the top part of your home page or landing pages, place them at the bottom part, in the footer.

3. Remove clutter.

Nowadays, it is easy to overload web pages with images to a point that our brains find it hard to process information when faced with lots of choices.

So visitors will stay on your site, pages should not contain calls to action that compete, or visual clutter such as too many images, graphics or animated gifs. These would take away the attention of visitors from more important info. Reduce the clutter on landing pages by minimizing the links and choices in both the header and footer to further narrow down their focus.

4. Offer more breathing space for yours visitors.

Add sufficient space between your images and paragraphs to allow viewers to breathe and better absorb the features offered by your website and business.

Having control on the white space all through the layout will let users focus on your content and manage flow of users. There is a lot of visual competition on the internet. Always remember that less is more. Controlling white space will give an enhanced user experience and boost returns from your site.

5. Use color to your best advantage.

When most of the colors you use are neutral, your website looks neat, elegant and more current. Using small traces of color on your headlines and main graphics helps draw visitors to your most essential content.

Also, choose a color palette that best suits your logo and consistently matches your marketing stuff.

6. Use professional photography.

Visitors can easily discern whether photos are original or generic. When they are generic, this gives an impression that your company is so-so. To show them that your company is unique, invest in professional photography.

It is highly recommended to invest in professional photography or professional stock photos. Great photos strike the eye and offer an emotional attachment to a site’s content. On the other hand, poor quality and irrelevant photos are even worse than having no images at all.