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Use Graphics in Website Design

Graphics are an important element in website design. They provide break to the text, they help convey the specific information, and they set the mood for the visitors as they navigate the pages.

Below are some tips for smartly using graphics to create an innovative, appealing, and effective website that customers would love visiting again and again. An unspoken premise, by the way, is that the graphics in question should have been specifically identified by their creator as free for everyone’s use, or were custom-made for the company by a graphic designer.

The graphics should follow good aesthetic standards. Images should have an actual subject, and clearly discernible elements placed together pleasantly. Their colors should not be too bright or dark for the eyes, and the contrast between lightness and darkness should be balanced. The images should appear proportional to the text they are being laid out with, look clear and sharp, and be in a good resolution yet do not prevent the page from loading quickly.

They serve a purpose. Just like the rest of the content elements that can be found on a company page, an image or an illustration should serve a purpose when it is added into a layout. Nothing is worse than a file obviously used to fill otherwise blank spaces. It should complement, and not just repeat what is already on the text. The use of charts or graphs, for example, can show trends over time, the causality or correlation observed between variables and the direction of the relationship, among other information.

They should be aligned with the company branding. All images to be used on the company website should follow the guidelines set in the corporate communications guidelines. This way, they truly help establish the corporate brand. For example, if the brand is about the beauty in diversity, then photographs need to feature different kinds of people. Illustrations and infographics should at all times reflect the company’s brand colors, and if available for download (via right-clicking), contains watermark and/or company logo.

They should be tasteful. People are now more critical than usual – images that contain nudity, slur, anachronisms, violence, or were heavily edited, can go the rounds of social media. It is then important to scrutinize graphics before they are placed on the company assets.